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Jollibee’s Choice Ko Yum Awards Media Launch

Jollibee’s Choice Ko Yum Awards Media Launch Posted on September 27, 2013Leave a comment

Mark Ontoy is a Creative Director, Digital Marketer, and founder of BKMRK based in the Philippines.

I know you’ve seen already the newest commercial of Jollibee, but to give you more details about it, let me tell you in this post about ‘Choice Ko Yum’.

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Last Friday, September 20 was the launch of Jollibee’s Choice Ko Yum Awards, it was held in Alphaland Tower. Bloggers, DJs, and other personalities were present in the event. As soon as the event started they presented an AVP which shows what this Choice Ko Yum Awards is all about.

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The event was hosted by MYX’s VJ Chino. The MYX Channel Head Andre Alvarez and Jollibee Marketing Manager Cathleen Delos Santos were there to talk about the partnership between MYX and Jollibee.

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The Jollibee Vice President for Marketing Harvey Ong was also there to tell us why Yum! burger is a ‘choice’ for us Filipino. Yum! burgers are made with 100% pure beef patty plus a special burger dressing, and that’s the reason why the taste of Yum! burgers are different from other burgers in town and it’s very affordable.

While they were having a talk, they distributed Yum! with Cheese burgers and I was a very happy kid because Yum! with Cheese is my favorite burger from their menu. Cheers!

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In the middle of the event, they launched the site of ’Choice Ko Yum’. We, netizens are eligible to pick our ‘choice’ from the hottest lifestyle trends to the coolest youth personalities. It’s all up to us who we want to see on stage and declare to be the winner in each category, from Choice Teen Beats, Choice Barkada Trip, Choice Social Hashtag, Choice Sport, Choice Flick, Choice Fashion, Choice Fitness Challenge, Choice Dance Craze, Choice Kilig Date, Choice Superhero, Choice Campus Cutie Female, Choice Campus Cutie Male, Choice Rising Performer, and Choice Youth Athlete – It’s about our life choices, just like our choice for Yum! burgers, and that is what Choice Ko Yum is all about. It’s not only that, we can also nominate from Local to Foreign artists! Plus a chance to win awesome prizes from Jollibee! So what are you waiting for? Let your voice be heard and choose your favorites, VOTE NOW and you might be the lucky winner!

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The event wouldn’t be complete without a game. And here I am, introducing myself. The game is called Rockeoke. The game mechanics are simple, you just have to pick a category, each category has different songs and from there you need to choose one song and that’s it, you just have to perform it like you’re having a concert. The winning group will receive GCs and other prizes from Jollibee, unfortunately our group didn’t win, maybe next time? haha but very happy that the winner of the title of Rockeoke King came from our group and he won an iPad! So lucky!

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And here’s our group, Me, Divine Smith and other personalities.

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And the event was ended with a band playing.

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Fellow bloggers were also present during the event. Aisa Ipac and David Guison.

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Jollibee is the largest fast food chain in the Philippines with over 750 stores, but it doesn’t mean it’s only available here in the Philippines – it’s already international! If you’re residing in USA – California, Nevada, New York, Washington, Hawaii, New Jersey – Kuwait, Saudi Arabia, Qatar, Hongkong, Vietnam, or Brunei you must try their Yum! burgers! 🙂

Whether I like fashion, dancing, acting or blogging, when it comes to burgers, Choice Ko Yum!

BOOKMARK!

Mark Ontoy is a Creative Director, Digital Marketer, and founder of BKMRK based in the Philippines.

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